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Oracle Marketing Cloud. In December of 2. Eloqua published an infographic called the Social Business Shift. While it’s a nice graphic, it doesn’t strictly focus on content marketing; it instead focuses on tools with a social component such as Kiva and Kickstarter for crowd funding, or Taleo for talent sourcing. Altimeter. In April of 2. Rebecca Lieb of Altimeter started a list of 1. We were flattered to have Curata included in the initial list. More recently, Altimeter has published a content marketing vendor landscape which includes over 1. However, the list does not include some of the broader categories we have included here. Content Amp. Also in April of 2. U. K.- based content marketing agency Content Amp created an impressive and visually appealing infographic featuring a wide variety of content marketing tools, with an attempt at groupings as well. While this is perhaps the best map of the content marketing vendor set I have seen, it is lacking in the number of vendors and categories covered. For example, it misses content curation tools entirely, and has a confusing category called Curated Content & Forums that includes technologies such as the commenting system Disqus, which has no relevance to curated content. The infographic is not strictly restricted to “tools” and has a category for content marketing agencies. Disclaimer. I have pieced together this graphic over time, but few could keep up with the rapidly evolving space of content marketing tools. Here are some disclaimers and areas where things could be better. It’s not comprehensive. For every tool you see in the map, there is a long tail of many other tools that are similar or perform parts of functions of the tool included in this graphic. I have included the content marketing tools I feel stand out the most in their categories. For a further breakdown of some of these categories, check out the following: Content Writing Services: The Ultimate List, Content Promotion Tools: The Ultimate List, Content Curation Tools: The Ultimate List, and Content Marketing Agencies: The Ultimate List. It’s not as clear cut as it seems. There are many content marketing tools that fall into multiple categories, but I have placed them in the category that best represents them. For example, Marketing AI measures analytics for your content, then helps you better optimize your content. In this case, should Marketing AI fall into the Analytics or Optimization tools group? In this case, I placed them in the Analytics group. However, Parse. ly is a relatively similar tool I decided to place into the Optimization category. It’s not complete. I am sure there are entire categories missing here. I hope you will recommend and suggest additional content marketing tools for this map in the comments below. Website Analytics Tools. 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Borland Sidekick, a time organization, notebook, and calculator utility that was an early and popular terminate and stay resident program (TSR) for DOS operating systems. By the mid- 1. 98. West Coast Computer Faire other than IBM or AT& T. While the Danes remained majority shareholders, board members included Kahn, Tim Berry, John Nash, and David Heller. With the assistance of John Nash and David Heller, both British members of the Borland Board, the company was taken public on London's Unlisted Securities Market (USM) in 1. Schroders was the lead investment banker. According to the London IPO filings, the management team was Philippe Kahn as President, Spencer Ozawa as VP of Operations, Marie Bourget as CFO, and Spencer Leyton as VP of sales and business development, while all software development was continuing to take place in Denmark and later London as the Danish co- founders moved there. A first US IPO followed in 1. Ben Rosen joined the Borland board with Goldman Sachs as the lead banker and a second offering in 1. Lazard as the lead banker. All offerings were very successful and over- subscribed. In 1. 98. 5 Borland acquired Analytica and its Reflex database product. The engineering team of Analytica, managed by Brad Silverberg and including Reflex co- founder Adam Bosworth, became the core of Borland's engineering team in the USA. Brad Silverberg was VP of engineering until he left in early 1. Personal Systems division at Microsoft. Adam Bosworth initiated and headed up the Quattro project until moving to Microsoft later in 1. Access. In 1. 98. Borland purchased Wizard Systems and incorporated portions of the Wizard C technology into Turbo C. Bob Jervis, the author of Wizard C became a Borland employee. Turbo C was released on May 1. This apparently drove a wedge between Borland and Niels Jensen and the other members of his team who had been working on a brand new series of compilers at their London development centre. An agreement was reached and they spun off a company called Jensen & Partners International(JPI), later Top. Speed. JPI first launched a MS- DOS compiler named JPI Modula- 2, that later became Top. Speed Modula- 2, and followed up with Top. Speed C, Top. Speed C++ and Top. Speed Pascal compilers for both the MS- DOS and OS/2 operating systems. The Top. Speed compiler technology exists today as the underlying technology of the Clarion 4. GL programming language, a Windows development tool. In September 1. 98. Borland purchased Ansa- Software, including their Paradox (version 2. Richard Schwartz, a cofounder of Ansa, became Borland's CTO and Ben Rosen joined the Borland board. The Quattro Pro spreadsheet was launched in 1. 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The internal problems that arose with the Ashton- Tate merger were a large part of the fall. Ashton- Tate's product portfolio proved to be weak, with no provision for evolution into the GUI environment of Windows. Almost all product lines were discontinued. The consolidation of duplicate support and development offices was costly and disruptive. Worst of all, the highest revenue earner of the combined company was d. BASE with no Windows version ready. Borland lacked the financial strength to project its marketing and move internal resources off other products to shore up the d. BASE/W effort. Layoffs occurred in 1. By the time d. BASE for Windows eventually shipped, the developer community had moved on to other products such as Clipper or Fox. Base and d. BASE never regained significant share of Ashton- Tate's former market. This happened against the backdrop of the rise in Microsoft's combined Office product marketing. 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Perfect word processor, Quattro Pro spreadsheet and Paradox database) was introduced at the 1. Comdex computer show. Borland Office never made significant in- roads against Microsoft Office. Word. Perfect was then bought by Novell. In October 1. 99. Borland sold Quattro Pro and rights to sell up to million copies of Paradox to Novell for $1. Interbase database engine and shifting toward client- server scenarios in corporate applications. This later proved a good foundation for the shift to web development tools. Philippe Kahn and the Borland board disagreed on how to focus the company, and Kahn resigned as chairman, CEO and president, after 1. January 1. 99. 5. Miller was interim CEO until September of that year, when Whitney G. Lynn became interim president and CEO (along with other executive changes). In November 1. 99. Borland acquired Visigenic, a middleware company that was focused on implementations of CORBA. On April 2. 9, 1. 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